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H &A Interactive
Web-Based Interviewing
The Internet provides an exciting new medium for communicating with consumers and conducting marketing research. All of the Hauser
& Associates, Inc. new product testing services are offered via web based interviewing. In addition, custom studies are available via the web including:
- awareness and usage studies
- brand equity studies
- concept and concept/product tests
- market and segmentation studies
- name evaluation
- problem detection studies
- product performance audits
- tracking studies
H&A recognizes that the web may be suitable for some consumer based marketing research projects and not for others. We assess issues on a project-by-project basis to determine if the web is the appropriate interviewing platform. Key points we consider include target market access to the web, length of interview and complexity of the interview.
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