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Custom
Hauser & Associates, Inc. experience in consumer marketing research extends to many areas. We design comprehensive, custom studies that address marketing research needs at the brand, category and industry level. These include:
- awareness and usage studies
- brand equity studies
- concept and concept/product tests
- market and segmentation studies
- name evaluation
- problem detection studies
- product performance audits
- tracking studies
Hauser & Associates' scope of expertise spans all aspects of the study - the design, fieldwork, analysis and reporting.
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